“Email Marketing is Dead”
“Email Marketing is not effective anymore.”
“Email Marketing is going to give negative ROI.”
Do you agree with those words? If you say yes, I would like you to give them another thought. Still, if you think you don’t need that, at least go through the facts and stats given below. I am confident that after going through the information in this article, you will change your mind. As you are already aware of what is Email Marketing, I think I should come to the point straightaway. Let’s start.
You might be thinking from a personal perspective that most of the promotional emails you receive ends up in the trash. What if I say, “Email can be 40 times more effective in getting a new client than social platforms like Facebook or Twitter.” The table below will help you in understanding it better.
| Fact | |||
| Total number of users | 2.6 billion | 1.7 billion | 313 million |
| First online “check” of the day | 58% | 11% | 2% |
| Use this channel at least daily | 91% | 57% | 14% |
| Prefer this channel for permission-based promotional messages | 77% | 4% | 1% |
| Most frequently used channel for personal messages | 45% | 12% | 0% |
| Users check here for a deal from a company they know | 44% | 4% | |
| Users who made a purchase as the result of a marketing message from this channel | 66% | 20% | 6% |
| Customers Acquired | 7% | <1% | 0% |
| Inbox Placement Rate/Organic Reach | 79% | 1-6% | <1-30% |
| Open/Click-Through/Engagement Rate | 18% OR / 3.7% CTR | 0.07% | 0.03% |
| Distribution of Global Content Sharing Activities | 4% | 57% | 18% |
| Delivers an Excellent ROI | 21% | 15% | |
| Customer Lifetime Value | +12% | +1% | -23% |
| Ownership | Full ownership | No Ownership | No Ownership |