Surprising Facts & Stats of Email Marketing
“Email Marketing is Dead”
“Email Marketing is not effective anymore.”
“Email Marketing is going to give negative ROI.”
Do you agree with those words? If you say yes, I would like you to give them another thought. Still, if you think you don’t need that, at least go through the facts and stats given below. I am confident that after going through the information in this article, you will change your mind. As you are already aware of what is Email Marketing, I think I should come to the point straightaway. Let’s start.
You might be thinking from a personal perspective that most of the promotional emails you receive ends up in the trash. What if I say, “Email can be 40 times more effective in getting a new client than social platforms like Facebook or Twitter.” The table below will help you in understanding it better.
| Fact | |||
| Total number of users | 2.6 billion | 1.7 billion | 313 million |
| First online “check” of the day | 58% | 11% | 2% |
| Use this channel at least daily | 91% | 57% | 14% |
| Prefer this channel for permission-based promotional messages | 77% | 4% | 1% |
| Most frequently used channel for personal messages | 45% | 12% | 0% |
| Users check here for a deal from a company they know | 44% | 4% | |
| Users who made a purchase as the result of a marketing message from this channel | 66% | 20% | 6% |
| Customers Acquired | 7% | <1% | 0% |
| Inbox Placement Rate/Organic Reach | 79% | 1-6% | <1-30% |
| Open/Click-Through/Engagement Rate | 18% OR / 3.7% CTR | 0.07% | 0.03% |
| Distribution of Global Content Sharing Activities | 4% | 57% | 18% |
| Delivers an Excellent ROI | 21% | 15% | |
| Customer Lifetime Value | +12% | +1% | -23% |
| Ownership | Full ownership | No Ownership | No Ownership |